Travel & OTA

OTA content + migration SEO

CuddlyNest

Case study in finalization

The summary below describes the actual scope, approach, and representative results from this engagement. Full study with specific GSC data, traffic numbers, and revenue attribution is released once CuddlyNest provides written sign-off. Contact us if you want the detailed version sooner.

Industry

Travel & OTA

Scope

Content migration SEO and programmatic page quality improvement at scale

Timeframe

Ongoing engagement, 9+ months

The Challenge

An OTA with thousands of accommodation pages needed a structured content migration without traffic loss, plus systematic quality improvements across a large programmatic page set. Multiple technical issues were suppressing crawl efficiency and index quality.

Our Approach

917 pages scored, 113 schema injections, 2,106 OG image backfills. Server-side redirect architecture for /blog/ migration. Bulk title rewrites, alt-text improvements, and content depth upgrades for top traffic pages.

917 pages scored across quality dimensions, 113 schema injections completed
2,106 OG image backfills for social sharing and indexing signal improvement
Proxy-based redirect architecture for /blog/ migration without slug conflicts
Server-side configuration to strip /blog/ prefix in Nginx redirect rules
Bulk content improvement sprint: alt-text, title rewrites, content depth

Results

What we measured.

917

Pages scored

Quality audit complete

113 pages

Schema injected

Structured data coverage expanded

2,106

OG images backfilled

Social and indexing signal fixed

How we work

Every engagement documented here runs through the same operating system: a 67-skill agent stack, fine-tuned SEO model with 100% citation rate, and BigQuery data infrastructure connecting GSC, GA4, and CRM data for attribution.

Read our methodology

FAQ

Questions about this engagement

Every client listed here is an active engagement. Publishing specific traffic numbers, revenue data, or GSC screenshots without written approval is a trust violation we will not make. Summaries describe the real scope and approach. Once each client confirms, the full study goes live with actual data.

We track organic traffic, keyword rankings, CTR from GSC, and pipeline attribution from CRM data. For clients with BigQuery access, we build full attribution views connecting organic sessions to revenue. Reporting is weekly, using automated scripts not manually assembled slides.

First 30 days: technical audit, baseline data pull from GSC and GA4, keyword clustering, and content architecture design. Days 31-60: on-page fixes, first content production, schema implementation. Days 61-90: second content batch, backlink outreach started, first impact measurement against baseline.

Yes, and several clients in this list started with effectively zero organic traffic. The approach for a near-zero baseline is different from optimizing an established site: we build the technical foundation first, then target very specific buyer-intent terms before going for broader category keywords.

Want the detailed study?

Let's talk through this engagement.

We can walk you through the full approach, data infrastructure, and results on a 30-minute call. No pitch deck, just specifics.

Access to the full case study on request
Comparable scope scoped for your business
Written proposal within 48 hours