TheProjectSEO research library
In-depth, practitioner-led guides for Google, Bing, AI Overviews, ChatGPT, Gemini, Claude and Perplexity. Every article starts with live search research, cites the sources behind material claims and connects the answer to a useful next step.
Start with the operating system
Diagnose the ranking system, examine the technical foundation and turn the chosen page into a researched conversion asset. These are the core workflows behind the rest of the library.
SEO Buying Guides
15 minute read
Choose an SEO company by evaluating diagnosis, implementation, evidence, measurement, policy risk and fit—not rankings promises or a polished sales deck.
SEO Analytics
15 minute read
Build an end-to-end SEO conversion system across Search Console, GA4, forms, calls, scheduling and CRM outcomes without double-counting leads.
SEO Buying Guides
13 minute read
Understand what determines SEO cost, compare retainers, projects and performance models, and evaluate whether a proposal covers the work required to produce qualified growth.
How the content is made
Each priority guide starts with the current search landscape, customer questions, primary references, and a clear editorial decision about the problem the page should solve.
Review our SEO methodologyWe inspect current result types, coverage, entities, evidence and offers for the target query.
Platform behavior and changing claims are checked against current official documentation.
The finished guide is checked for missing topics, unsupported claims, clarity and a useful next step.
Scores guide review; a human decides what is accurate, useful, distinctive and appropriate to publish.
Complete guide library
Popular starting points include our ecommerce technical SEO guide, Google algorithm update recovery, and Google Maps SEO guide.
SEO Analytics
14 minute read
Set up GA4 for SEO with Search Console linking, meaningful events, attribution context, landing-page reporting and lead-quality feedback.
SEO Buying Guides
13 minute read
Evaluate pay-for-performance SEO models, define fair metrics and baselines, avoid misaligned incentives, and structure an accountable engagement.
B2B SaaS SEO
22 min read
Learn why SaaS organic traffic fails to produce qualified demos, how to identify the first commercial break and what to fix in the next 90 days.
Travel SEO
24 min read
Audit hotel search-to-booking leakage across Search Console, GA4, cross-domain booking engines, rate continuity and completed reservations.
SEO Strategy
26 minute read
Learn how to rank higher on Google by fixing eligibility, matching intent, building evidence, strengthening internal authority and measuring page cohorts instead of isolated positions.
Algorithm Updates
24 minute read
A current, evidence-led guide to Google algorithm updates: verify confirmed updates, segment Search Console data, rule out technical and demand changes, and build a recovery plan.
Technical SEO
22 minute read
A practical Core Web Vitals optimization guide for diagnosing field data, fixing LCP, INP and CLS by template, and validating releases without chasing Lighthouse scores.
Technical SEO
28 minute read
Run a technical SEO audit that connects crawl, rendering, indexation, architecture, performance and structured data evidence to prioritized fixes and release validation.
Local SEO
27 minute read
A complete local SEO guide covering Google Business Profile eligibility, Maps visibility, location pages, reviews, citations, links, measurement and multi-location governance.
Ecommerce SEO
29 minute read
A comprehensive ecommerce SEO strategy for category architecture, product pages, faceted navigation, structured data, Merchant Center, content, links and revenue measurement.
Content SEO
28 minute read
Use this SEO content optimization checklist to research intent, improve evidence and entities, optimize on-page signals, add internal links, validate technical details and measure conversion.
SEO Tools
25 minute read
Compare keyword research tools by job and dataset—including Google Search Console, Trends, Keyword Planner, Ahrefs, Semrush and DataForSEO—and build a research workflow.
A library that qualifies the next conversation
Some problems can be solved with the guide. Others expose a cross-team constraint involving engineering, content, authority or measurement. Those pages explain when TheProjectSEO is relevant and what the first scoped engagement would need to produce.
Editorial evidence board
Human contextEditorial evidence board
Illustrative photography
Not client evidence
From research to a scoped plan
Share the site, market and outcome. We will use the same research discipline to determine whether the constraint is technical eligibility, page ownership, content evidence, internal architecture, external authority or measurement.