SEO services built for the American market

The Challenge

A mid-size US e-commerce company selling home goods direct-to-consumer was heavily reliant on paid advertising, spending over $180,000 per month on Google Ads with diminishing returns. Organic traffic contributed less than 15% of total revenue, and the site had significant technical debt: thousands of thin product pages, duplicate content from faceted navigation, and a Core Web Vitals score in the bottom quartile. With rising CPCs in the home goods vertical, leadership needed a sustainable organic channel to protect margins and reduce customer acquisition costs.

Our Solution

We began with a comprehensive technical overhaul, consolidating 4,000+ thin pages, implementing canonical tags for faceted navigation, and optimizing site speed to achieve passing Core Web Vitals scores. Our content strategy focused on building topical authority through buying guides, product comparison content, and room-by-room design inspiration hubs targeting high-intent keywords. We restructured the category taxonomy for better crawl efficiency and internal linking, then launched a link building campaign targeting home design publications, lifestyle blogs, and interior design directories. Within 6 months the organic channel was outpacing paid in revenue contribution.

Results Achieved