Real Estate & Storage

National SEO for 240+ locations

Mobile Modular

Case study in finalization

The summary below describes the actual scope, approach, and representative results from this engagement. Full study with specific GSC data, traffic numbers, and revenue attribution is released once Mobile Modular provides written sign-off. Contact us if you want the detailed version sooner.

Industry

Real Estate & Storage

Scope

Multi-location national SEO across hundreds of service areas

Timeframe

Ongoing engagement, 6+ months

The Challenge

A national modular building brand with 240+ delivery locations was ranking almost exclusively through its homepage. Product pages and location pages had minimal organic visibility. The homepage was outranking the correct product pages for category terms in 45 of 51 states.

Our Approach

Location page architecture, product page optimization, and homepage cannibalization resolution. Salesforce revenue data cross-referenced with GSC to rank markets by actual pipeline contribution.

Cross-referenced 1,741 delivery cities against GSC data to find location page gaps
Identified 35 states with revenue but no state-level page, covering $77M in Salesforce pipeline
Resolved homepage cannibalization by establishing clear page hierarchy for product categories
Location page expansion strategy ordered by actual revenue per market
Meta title audit across 12 key pages; before/after CTR impact tracked in BigQuery

Results

What we measured.

In progress

Organic traffic growth

Measurement ongoing

35 states

Location gap identified

$77M+ in uncovered pipeline

7 of 12

Pages with CTR drop reversed

Post meta title fix

How we work

Every engagement documented here runs through the same operating system: a 67-skill agent stack, fine-tuned SEO model with 100% citation rate, and BigQuery data infrastructure connecting GSC, GA4, and CRM data for attribution.

Read our methodology

FAQ

Questions about this engagement

Every client listed here is an active engagement. Publishing specific traffic numbers, revenue data, or GSC screenshots without written approval is a trust violation we will not make. Summaries describe the real scope and approach. Once each client confirms, the full study goes live with actual data.

We track organic traffic, keyword rankings, CTR from GSC, and pipeline attribution from CRM data. For clients with BigQuery access, we build full attribution views connecting organic sessions to revenue. Reporting is weekly, using automated scripts not manually assembled slides.

First 30 days: technical audit, baseline data pull from GSC and GA4, keyword clustering, and content architecture design. Days 31-60: on-page fixes, first content production, schema implementation. Days 61-90: second content batch, backlink outreach started, first impact measurement against baseline.

Yes, and several clients in this list started with effectively zero organic traffic. The approach for a near-zero baseline is different from optimizing an established site: we build the technical foundation first, then target very specific buyer-intent terms before going for broader category keywords.

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