AI & Software

Founder-led BOFU content strategy

Sensesbit

Case study in finalization

The summary below describes the actual scope, approach, and representative results from this engagement. Full study with specific GSC data, traffic numbers, and revenue attribution is released once Sensesbit provides written sign-off. Contact us if you want the detailed version sooner.

Industry

AI & Software

Scope

Founder-led content strategy for an AI product with a complex technical audience

Timeframe

Ongoing engagement, 4+ months

The Challenge

An AI software product with a founder-driven brand needed to build organic presence from a near-zero baseline. Technical SEO issues were blocking crawl efficiency. The content strategy needed to target buyers, not just readers.

Our Approach

Full technical SEO audit covering 6-month roadmap. BOFU content architecture targeting buyer-intent keywords. Skills-based content system using a fine-tuned SEO model for citation-grounded output.

Full technical SEO audit with a 6-month ordered roadmap
BOFU content strategy built around buyer-intent and competitor-comparison keywords
Skills-based content production using fine-tuned SEO model with 100% citation rate
Schema markup framework for AI product and organization entity types

Results

What we measured.

Full audit

Technical issues documented

6-month roadmap delivered

BOFU-first

Content approach

Buyer-intent keyword focus

Phase 1 live

Campaign status

Content in production

How we work

Every engagement documented here runs through the same operating system: a 67-skill agent stack, fine-tuned SEO model with 100% citation rate, and BigQuery data infrastructure connecting GSC, GA4, and CRM data for attribution.

Read our methodology

FAQ

Questions about this engagement

Every client listed here is an active engagement. Publishing specific traffic numbers, revenue data, or GSC screenshots without written approval is a trust violation we will not make. Summaries describe the real scope and approach. Once each client confirms, the full study goes live with actual data.

We track organic traffic, keyword rankings, CTR from GSC, and pipeline attribution from CRM data. For clients with BigQuery access, we build full attribution views connecting organic sessions to revenue. Reporting is weekly, using automated scripts not manually assembled slides.

First 30 days: technical audit, baseline data pull from GSC and GA4, keyword clustering, and content architecture design. Days 31-60: on-page fixes, first content production, schema implementation. Days 61-90: second content batch, backlink outreach started, first impact measurement against baseline.

Yes, and several clients in this list started with effectively zero organic traffic. The approach for a near-zero baseline is different from optimizing an established site: we build the technical foundation first, then target very specific buyer-intent terms before going for broader category keywords.

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