HR Technology

B2B SaaS SEO for AI-powered talent acquisition

X0PA AI

Case study in finalization

The summary below describes the actual scope, approach, and representative results from this engagement. Full study with specific GSC data, traffic numbers, and revenue attribution is released once X0PA AI provides written sign-off. Contact us if you want the detailed version sooner.

Industry

HR Technology

Scope

B2B SaaS SEO for an AI-powered talent acquisition platform

Timeframe

Ongoing engagement, 6+ months

The Challenge

An AI-powered talent acquisition platform had 99.8% of its 168,502 CRM contacts with unknown lead source. GA4 data showed a 2x gap between conversion events and key events, plus a suspected double-counting issue from dual GTM containers. Organic contribution to pipeline was unmeasurable.

Our Approach

Keyword clustering around hiring, recruitment automation, and workforce intelligence. Attribution infrastructure audit covering GA4, GTM, and CRM lead source gaps. Content architecture for /features/ and /hiring/ pages.

Full Freshsales CRM ingest to BigQuery: 168,502 contacts, 21 deals, 21 lead sources
Built three BigQuery attribution views for organic page performance
Identified broken dataLayer variables rendering as literal strings in GTM
GA4 audit found deferred loading causing bounced session undercounting
Delivered 12-action contact page improvement plan with specific CRO priorities

Results

What we measured.

168,502

CRM contacts ingested

Full attribution pipeline built

5 critical

GTM issues documented

Pending dev implementation

Attribution views built

Organic, channel, funnel

How we work

Every engagement documented here runs through the same operating system: a 67-skill agent stack, fine-tuned SEO model with 100% citation rate, and BigQuery data infrastructure connecting GSC, GA4, and CRM data for attribution.

Read our methodology

FAQ

Questions about this engagement

Every client listed here is an active engagement. Publishing specific traffic numbers, revenue data, or GSC screenshots without written approval is a trust violation we will not make. Summaries describe the real scope and approach. Once each client confirms, the full study goes live with actual data.

We track organic traffic, keyword rankings, CTR from GSC, and pipeline attribution from CRM data. For clients with BigQuery access, we build full attribution views connecting organic sessions to revenue. Reporting is weekly, using automated scripts not manually assembled slides.

First 30 days: technical audit, baseline data pull from GSC and GA4, keyword clustering, and content architecture design. Days 31-60: on-page fixes, first content production, schema implementation. Days 61-90: second content batch, backlink outreach started, first impact measurement against baseline.

Yes, and several clients in this list started with effectively zero organic traffic. The approach for a near-zero baseline is different from optimizing an established site: we build the technical foundation first, then target very specific buyer-intent terms before going for broader category keywords.

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