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An internal link is a hyperlink between two pages on the same domain. Internal linking serves multiple purposes: it helps users navigate your site, distributes PageRank (link equity) between pages, and signals to Google which pages are most important.
Strategic internal linking accelerates rankings. A new page with no external backlinks can still rank well if many high-traffic, high-authority pages on your site link to it. This is how large sites with mature topical authority launch new pages successfully.
Common internal linking patterns include hub-and-spoke (a pillar page links to cluster pages and vice versa), contextual links (linking from body copy to related pages), and breadcrumb navigation (showing the page hierarchy).
Example
A blog post about "technical SEO audits" that links to your Technical SEO service page transfers relevance and PageRank to that page, helping it rank for commercial terms.
Apply this in practice
Definitions are step one.
Our team implements Internal Link correctly for clients across 15 active engagements. If you want a technical SEO audit that covers this and 100+ other checkpoints, talk to us.