Keyword

A keyword (also called a search query or search term) is the word or phrase a user types into a search engine. In SEO, keywords are the bridge between what your audience is searching for and the content you create.

Keywords are characterized by search volume (monthly searches), keyword difficulty (how hard it is to rank), and search intent (what the user is trying to do). These three dimensions determine whether a keyword is worth targeting.

Keyword research is the process of identifying which terms your target audience uses, how competitive they are, and how they map to your business goals. The output is a keyword map that assigns terms to specific pages.