Google Ads managed against revenue, not ROAS

We request manager-level access to your existing Google Ads account. We do not create a new account. All campaigns, historical data, and conversion history stay with you. If you ever leave, you retain full ownership of everything.

The audit and data infrastructure setup takes two to three weeks. The account restructure takes one more week. Performance improvements typically show within 30 days of restructuring, with the clearest signal at 60-90 days when the bidding algorithms have had time to learn the new conversion signals.

The data says yes for branded terms and competitive navigational queries. Moz research shows total CTR for a query rises from 5.66% to 18.06% when both an ad and an organic listing appear. But for informational queries where you rank in position one, the incremental value of a paid listing is much lower. We build a keyword-by-keyword matrix that shows where paid reinforces organic versus where it wastes budget.

PMax requires tighter control than Google defaults suggest. We build PMax with clean audience signals sourced from your CRM, asset groups structured by product category rather than campaign-level, and brand exclusions to prevent PMax from cannibalising your search campaigns. We also monitor the placement report weekly and add exclusions for low-quality display placements.

Yes. We work in a variety of models: full management, strategy and audit with your team executing, or a data infrastructure and attribution layer while your team runs campaigns. We define the scope clearly in the proposal so there is no overlap or confusion about who owns what.